Monchique
Apologies for the state of my last post, it was a bit rushed trying to get one up before I legged it onto a plane (yet again) for a long weekend away with everyone from Fjord. Currently we have 35 odd members of staff spread between the UK, Finland and Germany and we all went up a mountain in Portugal to help plan the future direction of the company (as well as consume vast amounts of port). It was a really positive weekend. I won't bother with the details but I came away with a greater sense of ownership in the place I work and also a clearer picture of my place in that.
To give over a brief idea of Fjord's history, they have been developing concepts primarily aimed at the mobile market, many of our clients are from that field and develop software or devices aimed at handsets. Fjord's philosophy has always been that handsets or mobile devices are enablers and access points into greater social networks. This idea is becoming more and more prominent and we are finding our skills increasingly in demand.
As I have said before, the thing I love about being here is having a belief in the ideas we are developing.
We are trying to make communication easier.
We are simplifying complexity.
We are trying to bring a human face to technology.
As this is happening the ideas we are pitching are increasingly abstract concepts. We are describing devices or solutions that are about filling gaps or introducing new possibilities. It's getting harder to explain these things through case studies or power point. We need a way to make these concepts tangible.
I guess that's where my role is going to be.
I am going to use storytelling as a tool to explain the concept we design. It could be a demo movie of the final application.
It could be a story explaining the area we have identified for development.
It may just be a visual mood board setting the stage for an idea or it could be something completely abstract.
We are still working out the details but it's pretty exciting and I'm really looking forward to it!
In fact there is a big culture of change at work at the moment and it's an exciting time for everyone there right now. I'll write more about it when I have a clearer picture to paint.
(Yet again this is another rushed post but I'm trying hard to keep writing even when I have a flight to catch!)
To give over a brief idea of Fjord's history, they have been developing concepts primarily aimed at the mobile market, many of our clients are from that field and develop software or devices aimed at handsets. Fjord's philosophy has always been that handsets or mobile devices are enablers and access points into greater social networks. This idea is becoming more and more prominent and we are finding our skills increasingly in demand.
As I have said before, the thing I love about being here is having a belief in the ideas we are developing.
We are trying to make communication easier.
We are simplifying complexity.
We are trying to bring a human face to technology.
As this is happening the ideas we are pitching are increasingly abstract concepts. We are describing devices or solutions that are about filling gaps or introducing new possibilities. It's getting harder to explain these things through case studies or power point. We need a way to make these concepts tangible.
I guess that's where my role is going to be.
I am going to use storytelling as a tool to explain the concept we design. It could be a demo movie of the final application.
It could be a story explaining the area we have identified for development.
It may just be a visual mood board setting the stage for an idea or it could be something completely abstract.
We are still working out the details but it's pretty exciting and I'm really looking forward to it!
In fact there is a big culture of change at work at the moment and it's an exciting time for everyone there right now. I'll write more about it when I have a clearer picture to paint.
(Yet again this is another rushed post but I'm trying hard to keep writing even when I have a flight to catch!)
Labels: Fjord, mobile design, Product Narrative, story-telling
posted by Darren at 2:38 PM
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